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商品編號： 9-809-068 出版日期： 2009/04/17 作者姓名： Koehn, Nancy F.;Helms, Erica;Miller, Katherine;Wilcox, Rachel K. 商品類別： Entrepreneurship 商品規格： 49p 再版日期： 2009/05/13 地域： United States 產業： Organizational behavior;Social responsibility;Entrepreneurship;Strategy;Leadership 個案年度： 2008 -
商品敘述：
The case explores the entrepreneurial journey of Oprah Winfrey, examining how she built an audience for one of the most successful television shows in history; how she created the company, Harpo Productions, that produces that show as well as other media offerings; how she leads and manages her organization; and how she has chosen to use the authority and other fruits of success to make a significant social as well as business contribution. The case uses interviews with Winfrey and her team to analyze how the business model and strategy of the company has changed-in the context of a dynamic marketplace, rapid technological innovation and Winfrey''s own evolving conception of her purpose and path.
涵蓋領域：
Organizational behavior;Social responsibility;Entrepreneurship;Strategy;Leadership
相關資料：
Case Teaching Note, (5-808-018), 14p, by Nancy F. Koehn, Marya Besharov, Katherine Miller
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